Gaming Meet Biometrics. Biometrics Meet Gaming.
As a way to gauge the efficency of in-game advertisements, the research firm Bunnyfoot has devised a biometrics solution that monitors retinal movement as well as other physiological characteristics. Games are increasingly using in-game advertisements as a way to offset development costs, and testing the efficacy of those ads is something that ad agencies have been grappling with for some time. Apparently Bunnyfoot has provided a solution. Click here for the full article. ![[end]](/resources/bullet/secureidnews-4.gif)
