Government ID, Smart Cards, Identification and Authentication

The QR Code is not your father’s barcode

Wednesday, November 14, 2007

QR CodeNew data matrix codes present exciting new options in mobile marketing and communication

Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes is adding an interactive aspect to advertising, product promotion, and more.

Imagine a concert promo poster with a printed code that when photographed by a standard camera phone displays a menu of options: listen to this band, purchase tickets for their next show, or take me to their website. Select the option you want and presto, your mobile phone does the rest. Pretty powerful stuff from a marketer’s perspective … but can all this be done with a barcode?

There are 1542 words in the rest of this article …

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Oracle has released a new version of Oracle Retail Point-of-Service that aims to increase security, operational efficiency and functionality in part by integrating biometrics.

Oracle partnered with DigitalPersonal to add integrated biometrics to the POS package. Users of the software will login using their fingerprint, which will replace the need for PINs or passwords. This feature intends to reduce fraud by eliminating the possibility of unauthorized employees using a manager ID or swipe card to access the POS and approve overrides.

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Proclaiming its entrance into the RFID space, Honeywell introduced part of a new product portfolio designed to bring efficiency to the retail industry, the Optimus 5900 RFID mobile computer.

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Charlie Walton, one of the founding fathers of RFID, has passed away at the age of 89, according to Venture Beat. Walton lived in Los Gatos, Calif. with his wife Ann Walton.

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SML Group Ltd announced the launch of its new “ViziT” RFID item visibility solutions for the retail apparel and item tracking applications.

The ViziT solutions include a range of RFID/EAS enabled paper and woven labels, as well as tickets and sticker that can be attached to garments and stacked items. Using the SML ViziT IT cloud based data management software also provides for semi automated inventory control, as well as improved loss prevention by triggering alarms and item identification at the store exit.

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Atmel Corp. extended its RFID family with the launch of a low-frequency (LF) one-time programmable (OTP) transponder IC optimized for animal identification systems for pets, wildlife or livestock.

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The Middle Country Public Library in Centereach, N.Y. implemented a self-check and self-return system all made possible with the aid of RFID technology, according to libn.com.

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