EMV takes aim at U.S.
Technology may be a solution to domestic payment card fraud
Like a massive tidal wave, EMV continues to roll across the world, changing the global payments landscape. Since UK banks first committed to EMV five-years ago, more than 100 countries have taken the plunge in efforts to stem credit card fraud.
But the U.S. has always remained outside the EMV plan. This, however, may be changing as fraud, technology and business is changing the payments landscape.
Brian Byrne, head of product technology for standards and specifications at Visa estimates there are some 730 million EMV cards and 10 million terminals in existence around the world.
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