Industry veterans form CardSmith to offer new campus card model
A company called CardSmith is working toward a Fall 2004 launch of a new campus card offering. Though the company is new its management team is made up of campus card veterans. CardSmith’s Founder and CEO, Jay Summerall, helped lead both AT&T and Student Advantage in the campus card arena. Co-founder and VP of Product Development, Taran Lent, created an off-campus card program at Dartmouth in the mid-1990s. He continued these efforts by leading Student Advantage’s SACash development team after his company was acquired by Student Advantage in 1998.
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