By Sara Pralle, Contributing Editor

ActivCard®, a leader in digital identity assurance, recently changed its name to ActivIdentity™ in an effort to reflect the migration from its initial focus on card-based solutions to its current focus on a wide range of identity solutions. “The timing couldn’t be better,” Julian Lovelock, the company’s director for the Financial Services Group, told SecureIDNews. “The market as a whole is understanding the identity management concept now.”