The Auriemma Consulting Group (ACG) has announced the launch of its new Mobile Payments Report, a market research service that examines the mobile phone as a payments device, financial managing tool, marketing channel and as a method of engaging with consumers.
The report tracks UK consumer usage, penetration, and attitudes towards mobile across more than 50 measures on a quarterly basis. ACG’s report also features consulting support from payments industry practitioners, providing subscribers with the tools to shape, adapt, and prioritize their mobile payments strategy.
According to the report, “strong” competition for market share is expected to emerge within the mobile payment space from non-traditional issuers such as Google and PayPal, making the development of mobile solutions “imperative” to engage and retain customers.
“Mobile is one of the most talked about channels in the consumer cards and payments space and for good reason; it represents the most exciting opportunity in the industry for growth, engagement and
differentiation,” said Mark Jackson, Director at ACG. “As a new channel, it is a blank canvas which enables providers to innovate for the consumer and demonstrate their relevance to the consumer’s lifestyle. Therefore, it is not only commercially attractive, but also strategically important.”