New tool helps hospitals ID patients with smart phones
24 May, 2011
category: Health
CPM marketing group has developed a model it thinks can help identify smart phone toting patients.
Hospitals have been trying to market smart phone applications to citizens, however, they had yet to find a way how to identify who might carry one, or be willing to use an application should it be available.
CPM’s new model called the “smart phone identification model” was created by surveying its own members and looking at demographics to poll which people would be the best to market to, according to Fiercemobilehealthcare.com.
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