The Human Chain, BBH partner to bring NFC stateside
UK-based management consultancy The Human Chain and US-based BÖWE BELL + HOWELL (BBH) have announced a partnership to deliver NFC services to the U.S.
The partners say they are looking into the loyalty, membership, payment and access control markets, delivering solutions that will leverage multiple form factors such as smart phones, cards, microSD and stickers.
BBH, which has a strong background in card-based fulfillment, issuing and processing, says it aims to establish a new business route in mobile-based technologies with the partnership.
“By partnering with The Human Chain, we will be in a good position to offer consulting services that enable them to develop their strategy and evolve from traditional credit, gift and loyalty cards to virtual cards on NFC form factors,” says Tim Wright, BBH’s director Business Development.
Dean Warner, BBH’s vice president of Business Development, adds, “Our goal is to bring a whole set of solutions and a future road map to our customers who want to increase the marketing value of their products and other print communications. In addition, we want to provide services to The Human Chain, enabling it to expand its consultancy in the cards, mobile and NFC space in the US.”