The 3M Corporation has entered into a cooperative marketing agreement with RFID tech company Sirit. The agreement with 3M’s Traffic Safety Division will create a global distribution for Sirit’s tag and reader technology in a variety of applications for the Electronic Vehicle Registration and transportation markets.
St. Paul, Minn.-based 3M is already a leading supplier of materials and systems to departments of motor vehicles and ministries of transportation around the world. With this new partnership, the companies will target transportation markets in the Americas, Asia and Europe, which have a combined registered vehicle population of over a half a billion. Much of the focus will be on possible uses of Sirit’s IDentity 5100 reader and transponder.
EVR tags can be used for electronic toll collection, security/access control, parking access, dynamic traffic management, and so the government to make sure vehicles are up-to-date on registration fees.
“While our initial focus will be targeted at worldwide EVR opportunities, Sirit’s IDentity 5100 is a versatile solution which can be applied to many transportation applications,” said John Freund, Vice President AVI Solutions, Sirit Inc.. “Industry estimates suggest that a significant number of vehicles are not properly maintained or insured, impacting the environment, public safety and agency revenue. Applying the IDentity 5100 solution, agencies can implement compliance programs which can combat these issues in a meaningful way.”