Auriemma Consulting Group is set to launch a comprehensive consumer study on the future of the mobile wallet.
The study comprises an overview of the current state of the UK mobile wallet space and attempts to answer “What comes next?” after launch. To determine the next stage of the mobile wallet, the study examines the features and benefits consumers expect on mobile wallets, and potential ways to expand the mobile wallets’ capabilities.
Mobile wallet topics to be analyzed include:
Consumer knowledge and interest in mobile wallets.
The types of transactions consumers expect to complete with a mobile wallet.
Interest in potential providers, including: banks, retailers, mobile phone companies and handset providers.
Reasons for usage of the mobile wallet, barriers to usage, and methods to overcome these barriers.
Importance of the features and benefits included within the wallet, and potential ways to expand the mobile wallet’s functionality
According to ACG, this study will be included within the Mobile Payments Report (MPR), a market research service that provides a comprehensive and trended insight on all aspects of mobile and e-commerce, including contactless and NFC payments, on a quarterly basis.