ActivIdentity Inc., a provider of identity assurance and credential management systems, announced its new market focus and approach in identity solutions. The new strategy is addressing the key ID 360 market-driving sectors: Employer-to-Employee, Business-to-Customer, and Government-to-Citizen.
Under ActivIdentity’s new strategy, the company will leverage its identity assurance platform and credential management system to apply a common approach to registration/enrollment, authentication, authorization, auditing, credential issuance/management, and use of credentials across each of the ID 360 market segments. This approach takes into account that organizations require a trusted chain of identity that enables them to conduct their day-to-day business in the digital age with the same level of confidence as face-to-face transactions.
Though identities may be repeatedly captured, verified, enrolled, used and tracked by different systems with little interaction, ActivIdentity’s platform enables organizations to leverage the trust levels of the credentials and use the same security infrastructure across diverse user communities.
The goal of the system is to protect an organization’s information infrastructures and data. By extending the identity assurance, ActivIdentity aims to open large cross-market opportunities that use smart credentials for new applications such as mobile security, financial services, online and industry commerce, government-issued credentials for driver’s licenses, voter registration, national IDs and secure passports.