Advertising Week announced that it partnered with New York-based Event Tech Labs to adopt its VeriTap platform at this year’s event.
With Event Tech Labs’ proprietary technology all Advertising Week delegate badges were RFID-enabled. VeriTap Mobile Gatekeeper allowed delegates to securely check-in and gain entry into Advertising Week seminars.
Event coordinators were able to capture and analyze data in real-time throughout the Week and send targeted messages to attendees for schedule changes and last minute updates.
Advertising Week brings participants to New York City for a week-long think tank comprised of over 200 different events, panels and discussions that focus on advertising and its neighboring industries.