Dublin-based AIB Merchant Services (AIBMS) has announced the launch of its new customizable loyalty program for small to medium-sized businesses, according to siliconrepublic.com.
The new solution, AIBMS loyaltyplus, uses contactless tags from ZapaTechnology that combine multiple loyalty cards onto one single device accepted at AIBMS point of sale terminals.
Loyaltyplus also allows retailers to send SMS messages directly to registered shoppers, as well as receive information on their customer base to better tailor their shopping experience.
According to AIBMS, the solution was designed specifically for smaller retailers and service providers to allow them to compete with larger retail chains.
AIBMS has already piloted the program with several retailers, and is now ready to roll out the program across Ireland and the UK, according to Chris Mason, managing director of AIBMS.
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