EMV and smart card technology will be the topic of a January 2010 webinar from the Smart Card Alliance, featuring speakers from Aite Group, Bank of Nova Scotia, KeyPoint Consulting and Visa on the reasons behind the global migration to this technology, and the possibilities for U.S. adoption.
Speakers will discuss the current rate of EMV/chip deployment internationally, the benefits of the technology in fighting payment fraud, and implementation options for U.S. card issuers. The webinar will include a case study of EMV/chip implementation in Canada, and an analysis of how U.S. cardholders who travel abroad with non-EMV/chip cards alter their purchase behavior, resulting in lost card business and customer goodwill.
Industry expert speakers are Nick Holland of Aite Group, Dave Metcalfe of Bank of Nova Scotia, Deborah Baxley of KeyPoint Consulting, and Simon Hurry of Visa Inc.
“Top 10 Reasons for Considering EMV in the U.S,” will take place on Jan. 26 at 1:00 p.m. ET. To register, please visit here.