Texas-based Alliance Tech, a provider of RFID enabled event measurement applications, announced the opening of its European office.
The new division will be based in Munich, Germany and will offer event sales and strategy for clients planning trades fairs and events throughout Europe.
Alliance Tech’s ATTENDANCE solution allows event organizers to accurately and immediately gain session attendance data and attendee participation levels at their trade shows and events. This solution provides event organizers data to help understand what was successful, and also identifies areas of necessary improvements to assist in planning the next event.
Alliance Tech’s other solution, the EXHIBITOR, is designed for use in booths and kiosks and has the ability to capture visitor demographics, measure product interest, and gain an understanding of behavioral patterns . This provides insight into attendee activity and visitor duration to help identify attendee interests.
Allaince Tech’s Munich office will be headed by Aleksandar Mirosavljevic, senior business development representative at the company.