The NEC Group has inked a five-year partnership deal with payment provider Barclaycard, according to Birmingham Post.
The partnership will see Barclaycard become the official payment partner of the NEC’s online ticketing operation, The Ticket Factory, and bring payment acceptance using contactless technology to the National Indoor Arena (NIA) in the center of Birmingham, UK.
People who have contactless technology through payment cards and mobile phones can spend on products and services in the arena as well as on things like VIP access and events. Customers will be able join the free benefits program, Barclaycard Unwind, which will reward fans with preferential ticketing, access to customer lounges and fast track entrances at the group’s venues.
The NEC Group is currently working on a major overhaul of the facility, with the venue also set to be renamed the “NIA, A Barclaycard Unwind Experience.”
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