POS terminal provider Blue Bamboo has teamed with KPay to launch a retail payment services program for Beijing’s 12 million contactless transit card users. The initial deployment will allow the transit card to be used in local convenience stores.
SHANGHAI, China–KPay and Blue Bamboo have partnered to integrate contactless IC technology into the Blue Bamboo H50 GPRS Terminal to provide a point-of-sale solution deployed into local convenience stores, where Beijing transit cards are being accepted for “tap-and-go” retail purchases.
“We are excited to be working with KPay in the China transportation segment and to have the opportunity to demonstrate our ability to provide a simple, reliable and affordable payment solution,” said Jason Jones, CEO of Blue Bamboo. “By leveraging our technology with KPay’s marketing expertise and merchant relationships, we are able to offer consumer’s speed and convenience for micro-payments.”
With over 12 million transit cards issued to commuters in Beijing for use in the subway, buses and taxis, merchants can quickly realize the benefits of this fast, reliable, and secure contactless payment solution. KPay expects their point-of-sale solution footprint will grow to cover thousands of retail stores in Beijing by the end of 2007.
About Blue Bamboo
Headquartered in Shanghai, China, Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS terminal and peripherals industry. Blue Bamboo’s robust electronic payment technology delivers scalable, customer-centric wireless and retail payment solutions which meet PCI and EMV standards all in a secure, reliable and versatile design. Visit www.bluebamboo.com for more information.
Kpay, a Chinese subsidiary of Vesta Corporation, has a 5 year contract for the sale and distribution of contactless prepaid Beijing Transportation Cards outside of commuter and bank locations. KPay has been authorized to set up a POS network for transit card recharge and is able to use the POS network to accept payments from the card for retail products and other non-transportation products, in addition to selling advertising and personalization on the cards. Visit www.kuaipay.com or www.trustvesta.com for more information.