Supermarkets may be the next target market for near field communication phones, at least according to presentations during the recent IT Leadership Summit of the National Retail Federation.
One of the presenters, an executive for supermarket chain Cincinnati-based Kroger says NFC phones are a good fit for supermarkets because of their time-saving potential. “Nobody stands in a grocery line because it’s a pleasure. We are looking to shave more than seconds off that line,” he said. He was one of several panelists discussing “Mobility and Near-field Communication – The New Era of Ubiquitous Retailing.”
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