Cubic Transportation Systems is bringing its “I Heat My Card” themed video contest to this week’s American Public Transportation Association (APTA) EXPO 2011.
According to Cubic, “I Heart My Card” lets the public give creative expression to how their transit card makes their life and travel easier and more enjoyable. The social media-based contest is open through Nov. 11 to users of the Atlanta Breeze Card, Los Angeles Tap Card, Minneapolis Go-To Card and Miami/South Florida Easy Card.
APTA attendees can stop by the Cubic booth to view and vote on video submissions currently leading the online voting polls – aka Front Runners. The winner at APTA will take home $2,000 and the Front Runner Award.
The contest is now in full swing and submissions in the first round of voting on iheartmycard.com will run through Nov. 11. On November 11, one $1,500 prize local winner will be selected from each card system based on popular vote. The four then go on to the final round of online voting to determine the $5,000 national winner, to be revealed Jan. 4. The final round of voting will include the local winners as well as the front runner finalists on view at APTA.
“This is an opportunity for us to work in partnership with our transit agency clients to see how our contactless payment fare collection systems positively impact consumers’ transit experiences,” said Matt Cole, Cubic’s senior vice president of strategy and business development. “Contactless and open payment for fare collection are the direction of transit systems all over the world. This contest serves as a way to show how contactless payment simplifies transit use both for agencies and the consumer.”