Edhance Inc., a Cambridge, Mass. student discount provider, has launched an online student discount service to bring brands and students together. The service, currently in private beta, is set for a full launch in August.
Utilizing a student verification engine that automatically provides discounts to enrolled college students, the Edhance service eliminates the task of checking student ID cards before applying discounts, making it easier for brands to offer discounts to bona fide students.
Students can receive discounts using any of their existing debit or credit cards, or shop online via the Edhance Web site. They can register up to five payment cards with Edhance. Each time a purchase is made at a participating merchant, a discount is applied to the student’s online account. After accruing $10 or more in cash savings, a credit is automatically transferred back to the student’s payment card of choice. There is no redemption process. Students go through a one-time registration process at Edhance.com to participate, and can check their cash savings balance at any time.
Already several brands have signed on to participate in the student discount program, including Apple, which is offering students an additional four percent discount on all merchandise in addition to its existing 10% educational discount on Mac products.