A new report released from the Mercator Advisory Group attempts to examine shortcomings in payment card security, as well as answer the questions of “why not” and “when” for EMV in the United States.
While the UN Federal Credit Union is the first financial institutionin the U.S. to issue EMV cards, Mercator forecasts at least one major card issuer in the United States to provide a fee-based EMV card to its high net worth, traveling clients.
The report – Mercator Advisory Group’s EMV in the USA: Waiting on Debit, a Mandate, or Just the Opportune Moment – focuses on the costs constraints and opportunities for card issuers, merchants and the card networks themselves as they all face the EMV question.
The report also discusses potential roles for federal regulation on the timing of an EMV roll out in the United States. The report includes recommendations for card networks, issuers and merchants planning their point-of-sale replacement strategies.
For more details on the report click here.