The Ford Motor Company used the spotlight of a halftime commercial during last night’s Bowl Championship Series championship game to showcase a new RFID application available for some of its vehicles.
The application, called Tool Link, is the product of a collaboration between Ford, toolmaker DEWALT, and RFID developer ThingMagic. Tool Link enables users to create an inventory of RFID-tagged tools in the bed of a pick-up or cargo area of a van via a dashboard display monitor.
The system uses rugged RFID tags provided by DEWALT and ThingMagic’s Mercury5e embedded readers and customized antennas. The system is part of Ford’s Work Solutions, a collection of affordable technologies designed to assist customers in better running their business, and is available for 2009 Ford F-150, F-Series Super Duty pickups and E-Series vans.
Last year, the BCS Championship game, the “Superbowl of College Football”, attracted 28.8 million viewers. In last night’s game, Florida defeated Oklahoma 24-14.