Gemalto is looking to answer those nagging questions U.S. consumers have regarding digital devices and services. The identification vendor launched www.JustAskGemalto.com as a place where people can go for expert advice on topics such as Internet security, online payment, password management, credit card fraud, cell phone usage, identity theft and more.
The site aims to enable consumers to find out how to enjoy the conveniences of the digital world and take actions to safeguard their identity and personal and financial information. The Web site’s Q&A formatted content is organized along six themes: buying, surfing, traveling, communicating, working and personal data.
It also features how-it-works tutorials with 3-D graphics, news, articles, videos and a way to JustAskGemalto questions about these topics. Written in plain speak, it introduces terms people need to know, explains the benefits as well as risks and offers advice on how to protect oneself.
The site answers questions such as:
- What’s the safest way to pay online?
- What is a hotspot and is it safe to use my laptop at the airport?
- How does music and video file sharing work?
- I hear about 3G networks in iPhone ads, what is that?
- If I have a secure connection to a Web site, does that mean I can trust the site?
- Do U.S. electronic passports use RFID?
- Can my neighbor steal data from my Wi-Fi network?
- How do I get an emergency replacement passport if I am traveling?
- I want to get a phone that works outside the U.S., what should I look for?
- Five things you should do when traveling abroad
The Web site also presents informative articles and short videos. www.JustAskGemalto.com is part of a broader business and consumer education initiative undertaken by Gemalto, to help guide informed choices and practices.