Glue4 Technologies, a UK technology company, has rebranded as Proxama. The company provides solutions for contactless payments, ticketing and loyalty. The rebrand marks the company’s continuation in helping consumers get more from smart cards, NFC, mobile phones, the Web and interactive TV.
Proxama makes its formal entry into the consumer technologies market with a number of clients, including Virgin Mobile, Sky, BT and MasterCard. The company also has a large number of business partnerships helping it to build open and flexible solutions that can be integrated with other service and solution providers.