Holly Sacks, with “a proven track record of increasing market share,” has been named HID’s executive vice president of marketing. Her role now expands to include product planning, life cycle management and program management for the Irvine, Calif.-based contactless access card and reader manufacturer.
IRVINE, Calif. – HID Corporation, the premier manufacturer of contactless access control cards and readers for the security industry, today announced that Holly Sacks has been promoted to executive vice president of Marketing. This promotion increases Ms. Sacks’ role to include the company’s product management functions including product planning, life cycle management, program management, and technology partner integration. In addition, she will maintain her current worldwide marketing and communications responsibilities for market research, advertising, web marketing, media relations, customer communications, trade events, promotional programs, and branding.
“Holly has a proven track record of increasing mind and market share of HID’s products in the security industry through her worldwide marketing and communications leadership,” said Denis Hébert, president of HID. “With her strong background in both product management and the security industry, Holly will no doubt make a significant contribution to reinforcing the company’s commitment toward strengthening the value of HID technology, products, and services for the access control market worldwide.”
“HID is considered a market leader in the industry. The strength of our brand comes from our past, present, and future commitment to providing innovative, cost-effective access control products to our customers and partners,” commented Ms. Sacks. “Millions of people all over the world use our products and depend on HID to understand the various dynamics and challenges in the security industry. It’s a privilege to be so actively involved in the deployment of our extensive experience, assets, and capabilities to deliver tangible benefits to them.”
Prior to joining HID in September 2003, Ms. Sacks was vice president of marketing for Zebra Technologies Corporation, where she was responsible for worldwide marketing of plastic card printers for photo ID, security, and access control applications. Ms. Sacks’ background includes extensive experience in marketing communications, product management, channel marketing, and strategic planning at technology companies including Micropolis Corporation, Dataproducts, and Xerox Corporation.
About HID Corporation
HID is the premier global supplier of contactless access control cards and readers for the security industry. With over 200 million credentials (cards, fobs and keys) in use worldwide, HID leads the industry in 13.56 MHZ and 125 kHz RFID card and reader technology for a wide range of applications including access control, IT secure authentication, time and attendance, digital cash/cashless vending, automotive vehicle identification, and biometric verification.
HID’s award-winning product line includes iCLASSr 13.56 MHZ contactless smart cards and readers, 125 kHz proximity, magnetic stripe, and Wiegand technology cards and readers. The company also provides specialized card manufacturing services including custom pre-printed graphics, micro printing and anti-counterfeiting elements, holograms or ultraviolet ink for increased card security. HID’s corporate offices are located in Irvine, California, with international offices supporting more than 100 countries. The company is part of the ASSA ABLOY Identification Technology Group. To learn more, please visit www.hidcorp.com.