Identification, security and RFID specialist Identive has revealed plans to increase backing for the rapidly developing near field communication (NFC) market in Japan by launching a Japanese language iteration of IdentiveNFC.com.
The new language addition — which now joins English and French — will enable Japanese businesses, developers and consumers direct access to the Identive’s full suite of NFC tag types and personalization options.
Identive tags are compliant with the globally accepted NFC Forum Types 1, 2 and 4, but Identive’s Japanese division also offers Type 3 tags based on Sony’s FeliCa Lite chip technology. A contactless card-based technology, FeliCa has seen widespread deployment in Japan particularly in public transportation, customer loyalty programs and payment applications.
With an estimated 70 million NFC-enabled smartphones and similar mobile devices currently deployed in Japan, there is an ever-growing need for an NFC infrastructure that will efficiently and safely support both NFC devices and FeliCa cards. FeliCa contactless card solutions have seen use in ticketing systems for public transport, e-money student IDs and residence door keys.
Identive uses its online marketplace to supply a global clientele with a wide variety of NFC infrastructure products including tags, stickers, labels, readers and solution development kits. The company also offers its Tagtrail mobile services platform, which allows customers to utilize NFC in marketing initiatives as well as monitor their campaigns though built-in analytics.