The Indonesian government will sell citizens identification data for business purposes. The move, which will surely be scrutinized, is said to help other businesses market their products effectively based upon demographics of the region.
“For example, if a milk brand needs data about infant distribution in Indonesia for marketing purposes, they can use the data. But we won’t disclose private information,” Reydonnyzar Moenek, Home Ministry spokesman, told The Jakarta Post.
The Indonesian government is trying to create a centralized database that would include, “27 different pieces of personal information including addresses, family members, birth dates, employment and education information.”
The database will contain information that will be collected when citizens record their fingerprints at a local level, where they will be asked to check the accuracy of their personal data.
The Indonesian government has been aiming to employ a single ID number for citizens to avoid inconsistent database issues that ministries encounter.
The projects remain in the planning stages.
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