Juniper Research has released a new report predicting that the number of mobile ticketing users worldwide will triple from 230 million in 2011 to 750 million in 2015, according to BizReport.
Already popular in Japan, mobile ticketing can be used for the cinema, sporting events, travel and other everyday ticketing purchases. According to Juniper, the service offers greater efficiency, flexibility and security to users, while eliminating paper and printing costs for ticket vendors. Additionally, mobile ticketing campaigns can be executed more quickly with cancellations and re-issues handled almost instantaneously, says BizReport.
Juniper says 2011-2013 will be the key years in mobile ticketing, due to growing availability of commercial mobile ticketing services and the early stages of NFC commercialization in countries other than Japan.
According to Howard Wilcox, senior analyst at Juniper Research and author of the report, SMS is the key technology for mass adoption of mobile ticketing due to its ubiquity, although other avenues for ticketing, such as NFC and mobile web, will be available.
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