Calif-based Looping has unveiled a new kind of mobile loyalty service based on sound loop technology today at the DEMO Fall 2011 Conference.
According to Looping, the service uses special tones generated on the mobile phone to identify the loyalty account user, rather than paper and plastic cards, mobile-generated bar codes, NFC technology, and so on. This enables any mobile phone owner to use the service, as it only requires the user to dial a free number and tap their phone against a microphone on the merchant’s point of sale device to collect points and redeem awards.
Looping has also created an app for smart phone owners that skips the dialing process and lets users simply tap the device right away.
“A mobile loyalty program is a useful tool for businesses, but until now has been restricted to physical cards or only smart phone users with cameras and installing applications with scanning capabilities,” said Dani Alyamour, founder of Looping. “Looping is introducing technology that will allow all mobile phone users on any network to join mobile loyalty programs, while also providing business owners with a very powerful rules engine to maximize loyalty benefits, and increase earnings.”
On the business end, Looping provides simple analytics that turn anonymous sales into useful data in order to act on the information in real time, according to the company.
Looping says they plan to eventually expand the technology into mobile payments.
Users can now sign up on the company’s website to download a free Looping App for smart phones, as well as an iPad Biz App to create loyalty programs.