MasterCard launches Indian NFC trial
28 September, 2009
category: Contactless, Financial, NFC
MasterCard Worldwide has launched one of the world’s largest NFC pilots in Bengaluru, India along with Citibank, Nokia and Vodafone. The pilot, one of several the credit card giant has underway in the Asia Pacific region, hopes to identify the level of consumer acceptance with contactless payments, particularly via mobile phones.
Consumers participating in the Indian trial will enjoy promotional offers such as discounts at various popular retail establishments, including department stores, food courts at shopping malls and office buildings, restaurants and fast food chains, bookstores and multiplexes.
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