MasterCard and Commonwealth Bank have announced the launch of a QkR, a new mobile app that enables movie theater goers to browse and purchase refreshments from their seats.
The app (pronounced “quicker”) is now being piloted at Australian cinema chain Hoyts at multiple La Premiere theaters around Sydney. Each La Premiere seat armrest contains an NFC tag and sticker showing a QR code, giving patrons three different ways to turn their cinema seat into a point of sale. A quick scan, tap or type on their Android or iPhone smart phone places your order, which is hand delivered to your seat by La Premiere staff.
“The future for this type of technology is endless, as the humble smart phone now enables a sale where traditionally the consumer would not easily have been able to make a purchase,” writes MasterCard’s Mike Barr.
According to Barr, QkR was first demonstrated last year by the MasterCard Labs team.
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