In a recent survey, MasterCard has has found that a majority of U.S. consumers aged 18-34 are ready for contactless mobile payments.
Some 63% of respondents aged 18-34 agreed they “would be at ease” using mobile phones to make purchases, compared to only 37% of those age 35 or older. Additionally, 65% of 18-34 year olds feel more “naked” without their phones than their wallets, compared to 34% of those in the 35 and older group.
Breaking the data down further, MasterCard found that more men than women (51% and 40%, respectively) would be at ease using mobile phones to make purchases, and more men than women (49% vs. 45%) would be impressed by someone who paid a bill with a mobile application than with a credit card.
Some 50% of female respondents, however, said they would feel “more exposed” without their mobile device than their wallets, compared to 36% of men.
According to MasterCard, the survey revealed that overall safety is a significant comfort factor in the decision to pay by phone. About 62% of respondents said they “need confirmation that their personal information is safe” in order to be comfortable making a transaction.
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