Movie goers equipped with PayPass-enabled MasterCards will soon be able to tap their way into Canada’s largest theater chain. The program will kick off at three Cineplex Entertainment theaters in Toronto, but will expand to more than 100 theaters by the end of the year.
TORONTO, ON–Cineplex Entertainment, Canada’s largest motion picture exhibition company, and MasterCard Canada have teamed up to offer moviegoers state-of-the-art payment technology designed to improve customer convenience and payment speed. Moviegoers carrying PayPass-enabled MasterCard cards will be able to pay for tickets and concession items by simply tapping their cards at designated PayPass readers.
Cineplex Entertainment will implement the MasterCardr PayPass program in three theaters in the Greater Toronto Area: Cineplex Odeon Queensway Cinema, SilverCity Mississauga, and Coliseum Mississauga. Cineplex Entertainment will expand the program to more than 100 Cineplex Entertainment theatres across the country throughout 2006.
“Cineplex Entertainment is committed to offering an exceptional entertainment experience to our guests,” said Pat Marshall, Vice President Communications and Investor Relations for Cineplex Entertainment. “By adding the MasterCard PayPass feature to our box office and concessions, we hope to expedite our speed of service and reduce line-ups in our theatres. This is one more example of Cineplex Entertainment’s commitment to use new technology to enhance the movie-going experience.”
Cineplex Entertainment guests will simply tap their PayPass-enabled card or fob on a specially equipped merchant terminal that utilizes radio frequency (RF) technology to complete the transaction. PayPass eliminates the need to fumble for cash and coins, hand a card over to a clerk or swipe the card.
“We’re delighted to partner with Cineplex Entertainment to launch this secure and convenient payment alternative for Canadian moviegoers,” said Nagesh Devata, Vice President, Emerging Product Solutions and Sales, MasterCard Canada. “PayPass is popular among cardholders. They just tap their card on the reader and they’re done. The card never even leaves their hand. MasterCard PayPass is a simpler way to pay.”
About MasterCard International
MasterCard International Incorporated is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard, through its principal operating subsidiary, MasterCard International Incorporated, manages a family of well-known, widely accepted payment card brands including MasterCardr, Maestror and Cirrusr and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Pricelessr advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.
About Cineplex Entertainment LP
Cineplex Entertainment LP owns, operates or has an interest in about 130 theatres with 1,275 screens and is the largest motion picture exhibitor in Canada. More information can be found at www.cineplex.com or at www.famousplayers.com.