McDonald’s has teamed up with SK Telecom to offer a new way of ordering. The new ordering scheme, which uses RFID was unveiled at a McDonald’s in western Seoul. According to an article in The Korea Times, customers have to first download a program to their handsets using SK Telecom’s Nate mobile Internet service in order to use the system. Once inside McDonald’s, each table has an RFID enabled menu as well as an RFID reader that plugs into the handsets. Customers plug the reader into their mobile phones, and point them at the item on the menu that they wish to eat or drink. The bill is then charged through the mobile phone and when the meal is ready, the system sends a text message to the phone so the customer can pick up the ready tray at a designated counter.
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