Banco Del Bajio, a financial institution based in Mexico, has selected Gemalto to implement the Allynis Instant Artwork solution. Banco Del Baijo provides service primarily to the small to medium enterprise and agricultural sector. The use of the Gemalto product will enable the bank to order small quantities of smart payment cards with a unique artwork design, extending services to the secure EMV bank cards program.
Customers will have the option of ordering a customized bank card and receive it quickly. The Instant Artwork Solution from Gemalto gives Banco Del Baijo the freedom of offering a variety of banking card designs without a minimum volume constraint, thus increases the company’s marketing capabilities. Additionally the quick response Gemalto provides to placed orders gives the bank a competitive edge.