UPM Raflatac and Digilogics announced a partnership with Mexico-based retailer Common People to implement an enhanced item-level RFID solution that uses interactive sales tools to cross-sell and up-sell merchandise.
All store items are tagged with UPM Raflatac ultra-high frequency RFID tags, including ShortDipole hangtags for apparel, ShortDipole tags for books and shoes, Trap tags for media, books, jewelry and cosmetics, and Web tags, which are used for sunglasses.
Designed and integrated by Digilogics, the solution includes two RFID printers from Zebra Technologies Corporation, a handheld RFID reader and two RFID-enabled point-of-sale stations from Convergence Systems Limited, inventory management software from EnaSys, LLC, and interactive sales tools from 5Stat, including a smart display and fitting room.
The RFID-enabled smart display provides product information and a built-in camera customers can use to take pictures and e-mail them to others for shopping advice. Its interactive touch screen additionally allows shoppers to scan goods for product information, browse complementary items and electronically request merchandise be delivered for their review.