Instead of a contactless payment sticker for your mobile phone, why not just skin the entire phone? That’s the reasoning behind Phoolah the product that that Mobile Payment Skins, a Knoxville, Tenn.-based provider of mobile contactless payment service solutions that is launching this fall. The name comes from a combination of payment card, personalized skin and mobile phone.
When a card holder receives his personalized vinyl skin embedded with a contactless payment chip linked to a prepaid debit card, he peels it from its backing and wraps it about his phone.
“We think of ourselves like the Card Lab of mobile phones,” said Doug Yeager, MPS co-founder. While skinning mobile phones is nothing new, adding payment functionality to the skin is. “Mobile banking is a powerful tool, and we think mobile POS payment is even more powerful,” added Yeager.