A new Las Vegas-based company called Q, a subsidiary of the Wisconsin based Tascet, is opening in hopes of bringing more biometric usage to casinos and financial companies such as banks, according to a Las Vegas Business Press article.
The service Q is hoping to bring to the two industries uses a combination of facial recognition and fingerprint recognition to enable companies to better and more securely authenticate the identities of their customers without having to collect, store and secure biometric data themselves.
The hope for Q officials is for banks they can create a system wherein bank tellers authenticate a customer’s identity by a simple push of a button which activates the service and only reveals whether or not the customer is who he claims to be. The reasoning for targeting casinos and other gaming institutions is to help curb credit card fraud, but, more so due to that industry having a reputation as early adopters of security technologies such as biometrics.
The service charges its customers per transaction which varies in price from $.10 to $9.00 each depending on the specific transaction taking place.
Read the full story here.