Almost every week it seems like a new Near Field Communication pilot is announced. As more and more projects are rolled out Re:ID will keep you up to date on where they are and what they involve.
After the jump find a listing of NFC pilots and deployments that appeared in the Spring issue of Re:ID.
Payment, parking and a tourism applications were tested in October 2005 with France Telecom, Orange, Groupe LaSer, and Vinci Park. The range of services and applications for NFC-enabled Samsung D500 mobile phones included retail applications, car parking access, tourist services and active posters.
Atlanta, Ga., USA
150 season ticket holders used NFC for payment, ticketing and consumer services from December 2005 to November 2006. The pilot enabled Atlanta Thrashers hockey and Atlanta Hawks basketball season ticket holders with both a Chase-issued Visa credit account and an AT&T wireless account to make payments at contactless readers at concession stands throughout the arena. Additionally, fans downloaded content to their Nokia 3220 mobile phones equipped with software including ring tones, wallpapers, screensavers and video clips of favorite players.
Seoul, South Korea
Participants used their NFC phones for payment and to get travel schedules through a payment and transport application from SK Telecom.
Guangzhou, Guangdong, China
In June 2006, a local transit card operator in Guangzhou tested a payment and transportation application. Residents were able to enjoy the benefits of mobile payment using the Nokia 6131i NFC phone for applications including transit payment, grocery shopping, public pay phone usage and parking.
The Manchester City Football Club used NFC to test electronic ticketing and access in August 2006. At 10 stadiums season ticket holders got specially equipped Nokia mobile phones that allowed them to enter the stadium with a tap of the phones on contactless readers at the gate.
Soft drink vending machines were equipped with NFC readers in September 2006 with the cooperation of Sony and its FeliCa technology, NTT DoCoMo, and Coca-Cola.
In September 2006, 100 JCB cardholders were supplied with a Nokia NFC mobile phone loaded with the JCB payment application. Cardholders were able to pay at merchants by just waving their mobile phone at the contactless payment terminal. In the first stage of the pilot, JCB targeted approximately 100 cardholders located in Amsterdam and merchants in and around the city’s World Trade Center. On this scale, the pilot was primarily designed to evaluate technological aspects and operational feasibility including customer ease-of-use.
Dallas, Tex., USA
In November 2006, MasterCard joined with convenience store chain 7-Eleven to enable 500 users to personalize their Nokia handsets over the network with a payment application from MasterCard and People’s Bank. During the six-month Dallas trial, users were able to make purchases at any of the 32,000 merchant locations that accept PayPass cards and tokens worldwide including 5,300 7-Eleven stores in the United States equipped with contactless readers as of the trial. In Dallas, hundreds of locations in 7-Eleven stores, McDonald’s restaurants and other merchant outlets and entertainment venues accept PayPass and, in most cases, contactless payment applications from Visa International and American Express.
In November 2006, the Voestalpine Informationstechnologie University of Applied Sciences tested a series NFC campus applications. Participants used NFC phones from Nokia and Mobilkom Austria to gain access to lecture halls, laboratories and the university garage as well as to make payments in the cafeterias and at vending machines.
New York, N.Y., USA
From December 2006 until April 2007, Nokia pre-selected Citi MasterCard cardholders with AT&T Wireless accounts to participate in an NFC payments trial. Participants received Nokia NFC-enabled mobile phones with MasterCard PayPass payment functionality for use at a variety of locations throughout NYC.
Across the U.S. in January 2007, HSBC customers and employees were given Nokia mobile devices to make purchases. The first pilot was conducted in several cities and the participants provisioned the phones using an over-the-air automated system.
In February 2007, 700 hospital employees tested a health care solution from Nedap. In the pilot every client was provided with a contactless chip card when they become Allévo clients. At each visit, the nurse touched the chip card using a Nokia 3220 NFC-enabled phone to register their visit thus eliminating the time needed to fill in forms. In addition, the nurse had secure access to the most up-to-date information on the client allowing them to focus on delivering care.
In February 2007 payment and smart poster applications were tested with an over-the-air infrastructure solution, enabling program participants to securely download Taipei Fubon MasterCard PayPass cards as well as incentive promotions and coupons over the cellular networks directly to their NFC devices. Available for the first time, coupons were also downloaded using NFC technology by simply touching mobile phones on smart posters located throughout the region and at retailer’s storefronts.
Nokia sponsored a pilot during the summer of 2007 that tested various city services including meal delivery for the elderly and access/ticketing. Oulun Ateria received the order electronically in its database and prepared the meal according to the order. Oulun Logistiikka delivered the meals and the drivers distributing the meals would report at the start of the delivery rounds, successful delivery and completion of rounds using the NFC technology. Both Oulun Logistiikka and Oulun Ateria obtained real time information on the progress of the service. The application ensured all meals were delivered, making it impossible for a customer to be left without a meal, because the pilot monitored the successful completion of each order. The city also tested the use of mobile devices for access to its sport and education facilities. People in Oulu using the gym in Pohjankartano School in the evenings have NFC-enabled phones programmed to provide access to the facility on given days and times. The participants only need to touch the phone next to the reader at the door to gain access.
Memphis, Tenn. & Jackson, Miss., USA
Participants tested a payment and electronic purse application in June 2007 using NFC phones from Kyocera and service provider Cellular South.
London, England, UK
In June 2007 O2 tested NFC for access control at its backstage hospitality area at the O2 Wireless Festival in London’s Hyde Park. Back stage pass holders wearing the wristband were able to access the restricted area by swiping it past an NFC-enabled mobile phone.
Austrian transit providers ÖBB (Austrian Federal Railways) and Wiener Linien (Vienna’s main public transport provider) tested a transportation and payment application in September 2007 using NFC phones from Nokia. The pilot enabled customers to purchase public transport tickets, snacks from vending machines and mobile parking tickets.
In the summer of 2007, Rhein-Main-Verkehrsverbund (RMV- public transport authority for Greater Frankfurt Area) and T-Systems tested a transportation application called RMV2Go. Connecting RMV MobileTicketing with NFC made it possible to buy a ticket for public transportation or to retrieve information from the Internet just by passing an NFC-capable mobile phone from Nokia over an NFC tag.
In the summer of 2007, 120 students tested educational NFC applications. In this school-wide pilot, NFC technology was harnessed to serve educational purposes, help students, and promote self-learning. All eighth-graders received a Nokia 6131 NFC cell phone for the duration of the six-week pilot, which was part of the City of Oulu’s SmartTouch project. During the pilot program, students used the phones to receive updated schedules with changes to class locations and times, homework and associated instructions and the school’s multimedia bulletins including school news and events. Students used their handsets to touch a tag on special posters located at the school and the students’ homes to receive new information.
San Francisco, Calif., USA
A small number of Wells Fargo employees were issued Nokia 6131 NFC handsets allowing them to make purchases at simulated merchant locations at a Wells Fargo test site, while also testing the handset’s mobile banking application, which they could use to perform such functions as checking their account balances.
London, England, UK
Transport for London passengers tested an NFC information application in London in August 2007. When an NFC-enabled mobile phone was placed against a smart poster, even if deep underground, it would pinpoint the location of the passenger and then transmit detailed information of where they need to go to make the next stage of their journey, how to get there, how long the transfer will take and when the next service will arrive.
London, England, UK
Between November 2007 and May 2008, 500 NFC mobile devices were issued to test ticketing and payment applications. The conglomerate gave 500 Londoners NFC-enabled devices from Nokia that could be swiped across Oyster card readers in London Underground stations and in buses. Barclaycard also credited 225 of the 500 phones with $350 worth of funds for making low value contactless payments at retailers, including Books Etc, Chop’d, Coffee Republic, EAT, Krispy Kreme, Threshers and YO! Sushi. The pilot found that nine out of ten participants were happy using NFC technology. The Oyster functionality was also popular with 89% of participants saying they would use this service and 87% saying the availability of the service would influence their purchase of a new phone.
In October 2007 Far EasTone subscribers tested payment and smart poster applications by participating in an NFC trial that allowed them to make mobile contactless purchases at any Far EasTone trial partner merchant as if using an ordinary contactless payment card. Additionally, smart posters were tested and marketed as a fun new way to shop as participants interacted with smart posters hung inside Taiwan’s hypermarket chain, Far Eastern Geant.
In October 2007, a ticketing application for public transportation was tested in Berlin with German railways, Vodafone, and Berliner Verkehrsbetriebe. With the “Touch & Travel” system, passengers no longer had to worry about choosing the right fare or even buying a ticket. Instead, each time they started or ended a journey, they just put their NFC-enabled Motorola phone next to one of the “Touchpoints” and pressed a key. The system then calculated the fare and sent them a single bill at the end of the month.
Beginning in October 2007, A Little World, an Indian provider of the ZERO mobile platform for inclusive banking, rolled out technology-enabled solutions enabling a micro bank to be set up in every village in India. Seven banks in more than 450 villages have deployed the pilot project across four states in India. The initial pilot project brought full-featured banking services to over 45,000 rural Indian citizens through customer service points equipped with NFC-enabled mobile phones, contactless RFID smart cards and integrated biometrics.
San Francisco, Calif., USA
In January 2008, some 230 participants were equipped with a Samsung wireless phone from Sprint to test NFC on public transportation. During the trial participants automatically received the 6.25% discount BART provides those who purchase high-value tickets. They also obtained local Jack in the Box and Sprint advertisements and promotions or local directions by tapping their phones against designated posters.
A test of NFC in a retail environment started in January 2008 with NFC handsets from Nokia and participation from Payzy.. Mobile epurse, mobile banking card, and online and offline loyalty points were all piloted with NFC technology.
One hundred Turkcell and Garanti Bank employees and customers tested mobile payments and ticketing applications. Participants were provided an NFC-enabled mobile phone to make payments.
Spokane, Wash., USA
In January 2008, participants in this U.S. Bank-sponsored NFC payments trial received Nokia 6131 NFC phones with the MasterCard PayPass application delivered securely over-the-air (OTA). The functionality to remotely update the phone was deemed necessary for both an effective implementation of the mobile payments pilot program and an eventual commercial rollout.
A trial with United Overseas Bank that started in August 2008 used mNETS Coupons to enable users to download a coupon on their Nokia NFC phones from SingTel and flash it to a mNETS FlashPay reader to automatically redeem the coupon. Merchants benefited from the mNETS Coupon as a way to offer targeted customers discounts, promotions and other privileges.
Chiba Prefecture, Japan
Selected test participants were able to receive and view digital content, such as movie stills and trailers, simply by holding NFC-compatible phones next to smart posters advertising movies. The pilot lasted two months and started in early September 2008. Along with the digital content, users also received an access code that, when transferred to a compatible Hitachi HDTV at home, allowed them to view a WALL-E trailer in high definition.
The Dolomiti Ski Resort piloted a tourism NFC application in October 2008. Up-to-date ski and weather reports were transferred to phones when devices were waved past NFC-enabled posters. An integration of NFC with SMS and barcode-based infrastructures in bars, restaurants and shops also offered participants customer loyalty programs. For example, a coupon picked up from a smart poster offering discounts at a local restaurant might be redeemed through the NFC phone using an SMS or barcode system.
Several banks partnered to test payment, alerts and coupon applications in November 2008. Trial participants were able to make micro-payments at hundreds of retailers in the country. More than 200 Visa cardholders, whose credit card data was transferred onto their mobile phone, participated in the program.
Australian mobile operator Telstra, along with National Australia Bank, Visa International and Sagem Orga participated in the contactless mobile phone payment trial starting in November 2008. The contactless mobile phone payments trial involved 200 consumers and 12 merchants in Melbourne. Consumers can download an NAB Visa credit card software application onto their Telstra mobile phone SIM card. Afterwards they are able to pay for goods or services simply by waving their mobile phone over a reader device at the merchant’s store. The project is an “Australian first” and one of the first NFC trials storing a bank-issued payment application on the mobile operator-controlled SIM card.