ABI Research released a competitive assessment of the NFC smart card market, revealing Oberthur as its highest ranked vendor.
According to a release from ABI, Oberthur actually came in second to Gemalto in overall market presence, but Oberthur’s Implementation score was enhanced following its role as the first smart card vendor to achieve significant wins for embedded secure elements.
Key to Oberthur’s place atop the competitive assessment is the company’s broad portfolio that features a number of high-profile partnerships serving a wide swathe of NFC applications. This along with the company’s combination of technical development and product features resulted in Oberthur also receiving high marks in the category of Innovation.
Gemalto captured the second overall competitive rank, missing out on top spot by just one point. Gemalto maintains the largest market presence with a portfolio that is highly focused on mass market solutions.
Gemalto’s strategy primarily focuses on payments and mobile financial services, with less of an emphasis on establishing a broader network of partners and products to better serve other applications. Gemalto is recognized by ABI, however, for leading the group of competitors from the front with robust innovation and a comprehensive strategy for its NFC portfolio.
Occupying the third spot is G&D, who in its own right, scored well in both major criteria groups. G&D is recognized as an early adopter, innovator and proponent of NFC, developing solutions that have done well to serve the company’s partners and customers as the market has evolved.
G&D’s partnership and enablement strategy has helped the company to boost its score to the third highest in the Implementation criteria. Moreover, ABI recognizes G&D’s strategy of combining over-the-air capabilities, software, trusted service manager and wallet platforms in the company’s score for the Innovation criteria.
The results of ABI’s competitive assessment of the NFC Smart Card market comes as part of the Research firm’s larger “NFC Research Service” report, which can be viewed here.