San Diego-based Confident Technologies, a provider of image-based authentication and verification solutions for Web sites, has rolled out its Confident AdCAPTCHA, an image-based solution that stops spam and malicious bots on Web sites while providing site owners and online advertisers with an advertising channel to promote their companies.
According to CAPTCHA, a “CAPTCHA is a program that protects Web sites against bots by generating and grading tests that humans can pass but current computer programs cannot.”
However, unlike traditional CAPTCHAs that require users to decipher garbled letters and text or phrases, AdCAPTCHA presents a grid of pictures and asks the Web site visitor to click on a few specific pictures.
AdCAPTCHA enables online businesses to promote their own marketing and business messages or include their branded images within the CAPTCHA security test itself. Hyperlinks can also be embedded within the sponsored messages or images.
AdCAPTCHA is also available for mobile devices. All a person need do is tap a few pictures on the device’s touchscreen display.
AdCAPTCHA is available in beta for select, enterprise-level Web sites. It will be widely available for Web sites of all sizes in the near future.
A demo is available here.