PSCU has announced a partnership with Google that will display six of its member-owner credit unions in the Google Wallet mobile app.
The inclusion of credit union logos in Google Wallet will ensure that unions will maintain their fair share of the mobile market while also allowing for more effective brand reinforcement. The initiative with Google affords credit unions the opportunity to forge relationships with technology pioneers and engage, attract and their members.
The six participating PSCU credit unions include the Arkansas Federal Credit Union, Illinois’ BCU, Florida’s CFE Federal Credit Union and GTE Financial, Pennsylvania’s TruMark Financial Credit Union and Missouri’s Vantage Credit Union.
With 200,000 accepted merchant locations nationwide, Google Wallet is a virtual wallet app allows consumers to save time and money when they shop. Consumer adoption of Google Wallet has gained steam recently, nearly doubling since early August when Google released a cloud-based version of the app that supports all debit and credit cards.
Based out of St. Petersburg, Florida, PSCU is one of the nation’s largest credit union service organizations (CUSO) servicing more than 1,500 financial institutions nationwide. A non-profit cooperative, PSCU is jointly owned by more than 680 member credit unions representing 16 million credit, debit, prepaid, online bill payment, mobile and electronic banking accounts.