Netsize has released a new report finding that a majority of survey respondents would use their mobiles to buy big-ticket items.
“Unlocking the Value of Mobile Commerce” includes research on the value amounts that people are ready for and willing to pay through their mobile phone for pricey items that go beyond the usual mix of transport tickets and parking tokens, according to Netsize.
The report contains data from a Netsize survey of more than 1,000 mobile professionals and practitioners and concludes that mobile payment is poised to “supercharge” shopping as users show a significant interest in buying digital and physical goods and services with their mobile phone.
Specifically, 94% of respondents said they would be “very likely” or “somewhat likely” to purchase goods totaling up to $30 using their mobile phones, and 83% of respondents said that they would be willing to pay for items such as concert tickets, valued at amounts of up to $60 with their mobile phones.
In addition, 51% of respondents reported they would be likely to purchase physical goods for amounts up to $130 with their mobile phones. According to Netsize, this figure confirms the huge growth potential for mobile commerce and increased interest in new ways to shop and buy.
See the full report here.