Javelin Strategy & Research has released a report detailing the latest trends that are expected to transform the banking, payments, mobile and security sector for 2012.
Javelin’s “The Top Ten Trends for 2012” discusses the factors guiding these changes which are tools including mobile and social media, events such as social protest, and even actions carried out by government regulators.
Key trends identified by Javelin include:
Visa and its EMV push. Issuers and merchants must decide how to support EMV or modified magnetic stripe technology. Stakeholders will have to consider factors such as consumers’ willingness to use secure technology that may slightly inconvenience them, the quality of cell phone reception within stores to support NFC, and what a temporary hybrid solution might look like as payment landscapes slowly shift.
Fees or convenience? Occupy Wall Street protests, anger over banking fees, and many Americans may consider dumping big banks in favor of community banks and credit unions. Although they may charge lower fees, community banks and credit unions typically cannot match giant banks in terms of convenient 24/7 multichannel banking that features extensive branch and ATM networks, online banking, bill pay and mobile banking.
QR codes. QR codes provide a faster, better, and often cheaper way for institutions to implement targeted marketing campaigns. Consumers can scan QR codes with their smart phones and quickly access the online informational world.
Geolocation enhancements for the banking and shopping experience. Geolocation features can alert mobile consumers to nearby ATMs, bank branches and preferred retailer locations, deliver localized rewards and coupon offers and enable fourth factor authentication for mobile banking activities, among other services.
For more information on these and the other six trends Javelin identifies for 2012, click here.