According to a story in today’s Wall Street Journal, Proctor & Gamble is testing an RFID-based system that gives its in-store marketing efforts a personal touch.
In a Metro Extra retail store in Germany, certain P&G products are labeled with RFID tags. When the tagged product is selected by a customer, a digital screen connected to an RFID scanner changes its display based on the selected product. For instance, if a certain shampoo is chosen, the eye-level screen will suggest a complementary conditioner or another appropriate hair care product to go with it.
The RFID-enabled system is one of many ways that marketers are experimenting with technology to introduce targeted advertising to the retail aisle. Read the full story here:
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