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While retail distribution continues to claim the attention of industry watchers, new channels for RFID technology have opened. As the size, complexity and cost of hardware continues to drop, another entry point has revealed itself &mdash the mobile phone. From distributed sensor networks to tiny embedded readers, applications linking RFID to cellular data networks are maturing. From static devices taking advantage of inexpensive network coverage to near-field-communication enabled cell phones, the dawn of mobile RFID is here. Also this month, why EPC’s inherent limitations might lead to earlier than expected revisions and insight into ODIN’s testing processes.
ODIN does the dirty work – analyzing the broad array of RFID equipment. The company assists EPC users with a comprehensive set of benchmarks analyzing physical attributes like sensitivity, construction quality, speed, and performance on different material types. RFID News spoke with ODIN to learn about how they uncovered the mechanisms that power today’s large scale supply chain projects.
From assiting in medical diagnoses to detecting terrorist threats, Gentag’s combination of real-time location, RFID and sensor networks aims to define the next generation of mobile phones. Recently profiled in the Washington Post, the company is poised for success. President and founder John Peeters explains his market and his vision.
Tags are not the only RFID equipment moving towards ubiquity. With the advent of NFC and other mobile wireless ID technologies, readers are being miniturized to fit in general purpose devices. Wireless Dynamics recently released a Secure Digital format reader and hopes to jumpstart the mobile wireless market.
A company founder and an outspoken critic of contemporary tag technology, Mike Marsh has been on the forefront of retail tagging for years. In this extended RFID News “Ask the Experts” interview, Mr. Marsh talks about reader-talk-first and tags-talk-first protocols, the ability of tag suppliers to meet demands, and the shortcomings of the second generation EPC protocol.