The Smart Card Alliance has announced the formation of the Mobile and NFC Council, a new industry body tasked with accelerating the adoption of NFC and raising awareness of the technology’s various capabilities.
“Many think of payments when they hear NFC, but the technology opens the door to many industries for innovative applications, such as ticketing, digital content exchange, secure identification, social networking, and communication between electronic devices,” said Randy Vanderhoof, executive director at the allaince. “The Mobile and NFC Council will provide a bridge between NFC technologies and the industries who want to adopt NFC-enabled mobile devices to discuss and promote common standards and best practices.”
The Council, which has already attracted more than 60 organizations and 120 individuals to date, will take a broad industry view and bring together stakeholders in the different vertical markets that can benefit from mobile and NFC applications, including payments, loyalty, marketing, promotion/coupons/offers, peer-to-peer, identity, access control and transit applications.
Council activities will include:
Providing educational resources for organizations offering or implementing NFC applications and services to foster deployment of NFC technology in the marketplace.
Providing a business-focused organization where all industry stakeholders can collaborate, network, share implementation experiences, and discuss new mobile and NFC applications
Identifying and collaborating with other industry organizations to discuss, define and promote standards for NFC application implementations.
The Council will be managed by a newly formed cross-industry steering committee elected this month. Click here to see a full list of 2012-2013 committee members.
The Mobile and NFC Council will meet next at the Smart Card Alliance NFC Solutions Summit 2012, held in partnership with the NFC Forum on May 22 – 24, 2012 at the Hyatt Regency San Francisco Airport Hotel in Burlingame, California. Throughout the event, industry leaders will discuss both payments and non-payments uses of NFC-enabled devices.