A new survey from Motorola Solutions shows there is increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions, such as NFC payments and mobile loyalty programs, as a core strategy for improving customer service.
According to the survey, which comprised 541 retail, hospitality and field service employees from North America, UK, France and Germany, 66% of respondents are interested in mPOS, while 42% of respondents are currently piloting or starting trials within the next 36 months.
Some 71% of retailers who are interested in mPOS said they are using or planning to use it to improve customer service and also intend to provide access to inventory management (51%), pricing (48%) and merchandise returns (42%) applications.
Currently, 16% of retailers have an mPOS solution deployed, while less than 9% have completely mobile or portable checkout systems, according to the survey.
On average, retail respondents anticipated replacing more than 36% of their fixed POS as a result of migrating to an mPOS.
“As retailers battle for shoppers’ hearts and wallets, mPOS serves as a valuable tool that can help turn browsing into buying,” said Michelle Crissey, Motoral Solution’s vice president of North America Customer Solutions. “When the power of mPOS is in the hands of every retail associate, shopping becomes an experience and associates are always in a position to make the sale.”