Copperberg, an events organizer for the Global Manufacturing industry, conducted an industry survey regarding the status of NFC technology, focusing on mass adoption and the key reasons why the technology has not fully taken off yet.
More than 100 respondents, from Mobile Network Operators (MNO’s), Banks and Retailers to Trusted Service Managers (TSM’s), Handset and RFID Manufacturers took part and gave their feedback, creating an interesting overview of the ecosystem.
The survey found that 65% of the respondents agreed, that in order to get true mass adoption, NFC should focus on educating the masses about non-payment opportunities, and that once this is accomplished, payment will naturally follow.
When asked what they feel is preventing mass adoption of NFC, respondents answered with a “complicated business model” – a large ecosystem with so many players involved hinders the development and implementation of the technology. Also, “a lack of support from Apple,” which means a large portion of smart phone market share is not NFC-enabled.
Additional findings from the Copperberg survey revealed that NFC as a technology is right now most interesting for Transport & Ticketing (39.8%), followed by Retail (25%), Payments & Wallets (19.3%), and then Access Control & Authentication (15.9%).
This overall feedback is a clear indication that NFC is in need of a new approach. The ecosystem needs to unite together in order to raise public awareness about the technology and show that it is not just another mobile payment solution.