Verifone has raised the stakes for contactless payment support with a new module for the Omni 7000MPD family of POS terminals. The new module, offering support the ISO 14443 standard protocol, can be added to the base Omni 7000MPD and 7100MPD terminals prior to shipping or as a field upgrade after deployment. This announcement comes amid a flurry of news regarding contactless payment products and projects from Hypercom, Visa, ViVotech and others.
CHICAGO – May 18, 2004- VeriFone, Inc., the world’s leading provider of payment solutions, today announced the availability of a contactless reader module for its Omni 7000MPD family of modular payment devices.
The new module, which supports RFID contactless smart card payments, can be added to base model Omni 7000MPD and Omni 7100MPD terminals at purchase or after the terminals are put into use, without returning the terminals to the manufacturer.
With its new contactless module, VeriFone is targeting the growing market of retailers moving to contactless payment programs that use chips with radio-frequency technology, such as MasterCard(R) PayPass(TM) from MasterCard International and ExpressPay from American Express. The module is also compliant with electronic transit fare cards using Mifare and other ISO 14443 compliant protocols preferred by transit system operators around the world. These standards ensure convenience for merchants and mass transit systems accepting various contactless payment cards as well as for cardholders looking to use their contactless cards for daily purchases.
Trials in the United States have shown contactless payment is faster than cash. The availability of VeriFone’s new contactless module will contribute to these time efficiencies and will also help boost national rollouts of contactless payments at key merchants where time is of the essence.
With the ‘swap in & out’ design of the Omni 7000 family of terminals, different modules can be added at anytime to expand the base capabilities with Ethernet and USB, EMV Smart Card, signature capture and now contactless. VeriFone Omni 7000MPD family terminals using any of these modules can co-exist in the same stores with terminals that do not, giving merchants the maximum flexibility to meet their varying payment needs at the customer service desk, or in the checkout lanes.
“Adding contactless payment to the point of sale offers significant advantages for quick service restaurants, drug stores, supermarkets, gas stations and other establishments where speed and convenience are key to maintaining customer loyalty and maximizing revenue during peak hours,” said Paul Rasori, vice president, marketing at VeriFone. “With the introduction of our contactless module for the Omni 7000MPD family of terminals, VeriFone is maintaining our lead in supporting contactless payment at the point of sale – a leadership position that began more than six years ago when we provided Everest terminals with integrated contactless readers to support the first Mobil SpeedPass deployments.”
The Omni 7100MPD features a large, 1/4 VGA touch screen that accepts finger or stylus input for processing credit, debit, EBT, loyalty, or gift transactions. The large screen also supports sophisticated customer communications such as scrolling line items, disclosure statements, company logos, and animation. VeriFone’s Omni 7100MPD touch screen utilizes a capacitive touch technology unique to the payments industry. This technology overcomes cost and reliability issues associated with current designs. It is the first 1/4 VGA product with a ‘virtual pin pad’ to meet Visa PED requirements and it employs the brightest backlit screen in the industry, allowing for easy reading in harsh fluorescent lights or in direct natural sunlight.